Managing the entire search, review and selection process for an Advertising Agency. That's where Louws Management Corporation comes in. We have already conducted the necessary research, all that's left is to do the work necessary for you to make the right decision.

» A search that results in the "ideal" match;

» Louws - a company who has an "insider's" view of who you are looking to hire;

» An agency who will get the job you want done - done!

Since 1985 Louws Management Corporation has interviewed over 200 Marketers monthly, to find out what they need and want from agencies. These interviews were conducted both generically and within the context of having recently hired an agency to find out why the winners won and why the losers lost.

This has given us not only an insight into the needs and wants of Marketers in 100's of different industries, but also an insight into how the best Marketers have conducted searches, how to do it right and most importantly, how not to do it.

» Your search will be expertly and efficiently run from beginning to end. Areas that are covered     include:
› Choosing the right agency contenders for your business;
› Pre-qualifying all contenders - so you only see the best of the best;
› Managing the entire selection process;
› Acting as your intermediary counsel and advisor;
› Writing, submitting and evaluating responses to an RFP (Request for Proposal);
› Dealing with the media and all related releases;
› Evaluating the viability of programs, campaigns and creative executions;
› Coordinating multinational and international searches;
› Producing final recommendations

We can act as your representative, committed to ensuring that your eventual marketing partner will get the job done, and get it done right.

On the other hand, we can counsel you on how to conduct the search yourselves. Know what to look for, what to ask for and how to make informed and productive decisions.

Knowing the right way to initiate, conduct and conclude a search can mean the difference between the success or failure of a brand or company. Just ask Nissan back in the 80's with its Infiniti product, or Exxon with the Valdez debacle. On the other hand, ask Toyota with its Lexus product, Snapple with its Branding success and Starbucks with its nationally recognized corporate neighborhood citizenship.

Louws Management ensures a healthy and long-lasting productive relationship where both parties flourish and invite each other to their anniversaries for years to come.

Contact Louws about this workshop.

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