It has been our policy at Louws Management Corporation to ensure that our agency clients are satisfied with their services and that if they are not we correct at no charge to the client or we promptly, upon request, refund all tuition fees. This makes these success testimonials all that more meaningful. In most cases they are completely unsolicited.

Here's what people are saying about Louws!

» “The workshop really pushed me outside my comfort zone in front of my peers. The Louws approach made it very comfortable and educational. It is one of the only trainings that I feel like I walked away with some tangible techniques that I can start incorporating immediately.”
Laura Wildman, Team Leader, Service Management Group

» “I have learned that even from an account position, it is possible to sell creative work but selling the idea first. The art then merely supports that idea."
Lindsey Fleischbauer, Account Executive, EastWest Marketing

Select a link below to read more testimonials about Louws Agency Services.

Captivating New Business™
Media Training
Discovery Sales™
Tactical Negotiations™
Stellar Meeting Presentation Performance™
Selling Your Work™
Train the Trainer
On Louws Management

They represent what Louws Advertising Clients and Louws Public Relations Clients genuinely think about the agency training and consulting programs highlighted below. Following is their honest opinions about the educational content and method of delivery of Louws workshops and seminars.

The following testimonials are in reference to Louws Captivating New Business™ training.

» "Dear Lou,

Well you did it! As we discussed last Friday, the presentation went well. I was a nervous wreck all weekend - going over the presentation in my head hundreds of times wondering if we missed anything.

On Monday afternoon, three of the client contacts got on the phone with us and awarded us the business! We were amazed they made the decision so quickly. Apparently, our presentation was heads and shoulders above the other two agencies.

To add to the shock, they have requested our presence at a meeting in London next week to make the same presentation to their counterparts from around the world.

I cannot thank you enough for your "tough love!" You helped us focus, you helped us make it more about them then about what we wanted to present, and as a result, we made the best new business presentation this agency has ever made.

We will not go into another pitch of this magnitude without your help again. You and the Louw organization are fantastic."
Rena Kilgannon, President & CEO, Kilgannon

» ""Dear Barbara,

First off let me thank you for allowing me to have Toni Louw for a day out of your budget. That was very gracious of all of you. It was very worth while.

Toni and I spent some quality time and I think we came out with a very unique positioning of MMS which I would like to talk to everyone about in future meetings.As you know our business track this year, so far has been terrific so Toni can only help excel that even further then it already is."
Loretta Volpe, President & CEO, Media Marketing Solutions

Since Louws was contracted by Mediaedge:cia (a top 10 media buying and planning agency - part of the WPP Group) approximately 18 months ago, here are two of their recent published wins:

60% of Cingular Media Account Goes to Mediaedge:cia
OMD's Role Reduced to Newspaper and Radio buying

Mediaedge:cia Wins Paramount Pictures Account
Will Handle Advertising Buying and Planning

» "Toni has provided counsel for Mediaedge:cia ranging from the tactical and practical to the highest level of strategic guidance. He has trained and energized our staff to new levels of excellence. Mediaedge:cia is enjoying unprecedented business growth and Toni's insightful guidance and partnership has played a significant role in this success."
Charles Courtier, Worldwide Executive Chairman, Mediaedge:cia

» "19, Count them, 19 new business wins in 2001. And a total of $17,121,000 in capitalized billings. A very big WOW. ...2001 was an "all-time record year in new business wins and boy did we need it in this recession-prone economy...These wins are both in our advertising side and PR. You've helped to make us confident, smart, efficient and, most importantly, great listeners. Toni thank you. We are in your debt."
Chuck Carlberg, President and CEO, Rives Carlberg

» “I also want to thank you for all the new business training you've provided our team over the past year.

We leveraged many of the skills you taught us when pitching the Pfizer business. We made the presentation come alive in a multi-media format. We learned to “read the room”. This was an amazing collaboration between your training and support, the deep involvement of Wunderman’s new business team and studio, and the on-the-money content development by the Wunderman media team.

I also appreciate your sharing your ideas in developing a tiered compensation structure for Pfizer. Thank you, Toni."
Sheri Rothblatt, Managing Partner, Wunderman Media

» "Louws once again delivered to our team world class training of the kind they’ve never experienced before.Your training finished less than 24 hours ago but I’ve already received thank you’s from most everyone---so appreciative for the great experience and investment in their career. My hat’s off to you!"
Marsha Lindsay, President, Lindsay Stone and Briggs

» "Thank you for helping to make the A.A.A.A. Platinum Forum meeting a resounding success. Your presentation provided valuable, concrete information that will help these agency CEOs achieve improved results from their new business efforts.

» Your discourse was relevant and engaging. So much so, that it even gave me some new ideas on how to more effectively market A.A.A.A. services to members and prospects…”
Arnie Freeman, Vice President, Western Region, American Association of Advertising Agencies

» “The presentation was terrific! Jam-packed two days of great tips and ideas that are immediately applicable. We will use this training every time we make a presentation. Thanks, Lou.”
Suzanne Gunther, Vice President, Business Development, Media Logic

» "Well, we won Travelocity. Rojek-Cutcher calls it the best pitch they've seen in at least 3 years.

Your help was invaluable. I could not have gotten the presentation to where we got it in the time we had. And as usual, you added backbone in the right places."
Brad W. Brinegar, President & CEO, McKinney+Silver

» "Toni is one of just three consultants I've worked with in the past 20-odd years whom I'd recommend to anyone. Everyone here who's worked with him begs for more. In helping us think through how to approach Lands' End, Toni gave us a handful of simple but powerful tools to make sure that great thinking becomes a compelling sale".
Brad Brinegar, President & CEO, McKinney+Silver

» “Of our last six presentations, for which we were one of the finalists, we have been awarded the account for five of those prospects.”
EVP, General Manager, Grey Advertising

» “For the record, when I think of Louws Management one very powerful word comes to mind: RESULTS. You achieve them in spades. Thanks for all of your continuing work with us. We appreciate it immensely.”
Jean Farinelli, Chairman and CEO, Creamer Dickson Basford

» “60% ranked Louws Number 1 in response to the question: “What Were The 3 Best Segments --- and Why?…Comments from some participants:

- Universal topic; brilliant presentation

- Valuable ideas effectively presented

- Excellent speaker, very practical, insightful, subject was highly relevant,

- Everything else paled in comparison…we should have more Toni Louws.

- Toni Louw was the best of all plenary sessions
(98 Members, Public Relations Society of America)

» “We have had some substantial new business gains in recent months and I believe you were the single most important factor in our success. You have had a major impact on both the Agency's approach to new business and each individual's own contribution. In the last year we have added nine pieces of business - totaling $25 million.”
President – Saatchi & Saatchi

» "Well, that didn’t take long. Two weeks after your workshop we won a vision client, ending the worst losing streak in our history. We won Bertucci’s Brick Oven Pizzeria, a great chain of casual dining restaurants with plans for big growth. I call Bertucci’s a vision client because they have all the characteristics of the clients that will help us achieve our vision for the agency.

The win confirms our conviction, following the workshop, that you had indeed imparted insights and tools to make a radical difference in how we pitch business. That we won a big one so quickly was great, and really has the staff pumped. (Furthermore, as a manager I can’t help but notice the win far more than liquidated your cost.)"
Bill Cronin, President, Cronin & Company

» "We did it - won the largest account in our 10-year history! And your counsel played a significant role in assisting us with this win. Your advice, support and, most importantly, unique methodology kept the team focused and gave us an edge we've never had before….. You are by far the most valuable consultant we've ever worked with. We see the results and the unprecedented return on investment with you."
Daniel T. Santy, Principal, Gauger + Santy

» "As you know, the presentation and sales methods you’ve taught us over the years have greatly contributed to our 200% plus growth since 1998. But guiding us to win a $10 million dot.com account over well-known Los Angeles and New York agencies …took us to a whole new level.

It is your shrewd advice and tough rehearsals that helped us to live up to our self-concept and allowed us to be more than our competition and prospect ever thought could come from a small firm in the Midwest!"
Marsha Lindsay, President, Lindsay, Stone & Briggs

» "Your ability to provide clear insights and organizational thinking contributed enormously to our winning the ______ business ($10MM+), and we are now one of two finalists having creative in quantitative test for ____________ ($8MM+). You and I are batting about .850 during the past five years -- that's a good number in anyone's book."
Executive Vice President, COO – Young & Rubicam

» "I wanted to give you some feedback about the real results of you are teaching...We recently had a new business pitch (that we absolutely "had" to win)...up against some tough competition from three Chicago agencies...I employed every one of your techniques...We not only won the business, we blew them away...We have always done good work, but like you said...good work does not sell itself...And by the way then next pitch we did, we also won. So we are two for two since I attended your seminar. Quite a return on investment!"
Tony Beard, Group Creative Director, PriceWeber

» "As a result of your New Business Program, we beat out a group of "larger" east coast agencies to win this plum $5M (consumer package goods) national advertising account. Essentially, we focused on delivering results not on delivering ads and it worked. Please don't share your secrets with any of our competitors."
President – McCann Erickson (LA)

» “Prior to your seminars, while we were extremely active in new business, we were not successful in convincing any client to retain us. Since the seminars, we have had considerably better success. Of our last six presentations, for which we were one of the finalists, we have been awarded the accounts of five of those prospects.”
Executive Vice President, General Manager – Bozell & Jacob

» “I want to thank you for the exceptional job you did for us during our recent Workshop. We have for some time wrestled with the issues successfully addressed during the conference. Importantly, we reached consensus among our various key players on objectives, strategies and future action programs -- which, given the strong personalities involved, was an accomplishment of some note.” (Note: This agency added $55 million in new business in one year following the Workshop.)
President - DMB&B

» "After attending Toni's seminar in Chicago he put on for our MAGNET affiliates we came back and changed everything we did for new business. The biggest impact was in the way we approached RFPs and general presentations. It has made a world of difference. Our prospective clients and our current clients have all commented that our focus on "relevant results" is a definite tie breaker."
Todd Ballard, Chief Creative Officer, EVP, the Godwin Group

» "Thanks so much for your email and keeping us in the loop on your various programs. I need to let you know that we are so pleased with the workshops that you have presented to our employees. Our employees absolutely love your workshops. (I had one manager literally bust into my office to tell me how wonderful you are. He demanded that everyone in the agency take your course.) Wow."
Linda Denton, SVP - People Services Department, Young & Rubicam, Inc.

» "You are the evangelist of good selling to Magnet. I appreciate how much you gave of yourself, and how much good you have to give."
Norris Clark, VP Magnet Communications

» "I assume you realize how unique you are in this business -- but I'll tell you anyway. There are all kinds of "consultants" but I considered you a real partner with us against __________. Someone who gets into the issues and dynamics of both the business and the client's culture and then becomes a valuable partner and sounding board to me and to our entire team. You bring a wonderful combination of provoking us to face the tough issues along with enough genuine coaching and nurturing to make us all better at what we do."
DMB&B, Tim Arnold, Executive Vice President

» "I wanted to extend our warmest thanks for your help in securing the Anheuser-Busch Promotional Products Group account…you rolled up your sleeves and got in the trenches with us. Your reviews of our presentation outlines were outstanding. Your insights and intuitive ability to break down our presentation to the human level was brilliant."
Paul M. Patros, VP Business Development & Strategic Marketing - Ovation Marketing

» "It’s been two months since our senior staff went through your customized sales/presentation training….We estimate that we had been converting about 25% of our qualified leads last year. This year, through the end of March, we’re landing approximately 70% of the projects we go after….Your counsel on selecting which businesses to pursue, crafting the presentation, and delivering it effectively have proven quite valuable."
Darryl Salerno, former Chairman, CEO - Magnet Communications

» “Thank you for helping to make the A.A.A.A. Platinum Forum meeting a resounding success. Your presentation provided valuable, concrete information that will help these agency CEOs achieve improved results from their new business efforts.

Your discourse was relevant and engaging. So much so, that it even gave me some new ideas on how to more effectively market A.A.A.A. services to members and prospects…”
Arnie Freeman, Vice President, Western Region, American Association of Advertising Agencies

» "I was a member of the Intermarket Agency Network and now their executive director for a total of twenty years. I've seen a lot of guest speakers at our biannual meetings, and an occasional great one.

Toni, yours was tops. It was stimulating, engaging, highly informative and fresh. You kept a bunch of hard­nosed ad agency owners on the edge of their seats with a level of enthusiasm I haven't seen in many years with this group. Your common sense insights about how to make our new business efforts more successful have set a whole new standard for IAN meetings. (Hmm. I guess I should thank you for that.)

Thanks again for making this trip the most profitable any of us have ever made to Las Vegas."
John I. Kobasic, Executive Director - Intermarket Agency Network

» "Thank you for your invaluable assistance…..I have never gotten more from a 3-day seminar in my 25 year career. I was afraid to leave the room for fear that I would miss something!…"
David Botsford, President, The Botsford Group

» "Thank you once again for a very valuable and productive seminar. Indeed, you have taken us into a new paradigm and provided us the tools we need to sell our solutions. More importantly, you have helped us to get back on the right brand track…I have already begun to implement your suggestions in determining the critical needs and issues of prospects we are contacting."
Victor F. Ornelas, President, Ornelas & Associates

» "You may recall Creamer Dickson Basford was set to deliver a capabilities presentation to Oxford Health Plans immediately following the close of our new business training seminar with you….We followed the format you suggested to the letter….the good news is that we developed a presentation in no time (about 2 hours). The even better news is that we won the business beating formidable competitors big and small…"
Nancy Maffucci, SVP, Consumer Practice

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The following testimonials are in reference to Louws Media Training program.

» "This training comprehensively addresses how to deal with today's communications issues. We learned how to think on our feet, structure our communication to effectively reach our audience with the message we intend for them to hear. Superb!"
Dr. Leslie Reed - Director, Program Development, Kaufman Foundation

» “The media training that Louws conducted for the Chairman of American Savings and one of the Partners of the Bass Group was superb. Both were good to begin with, but I guess seeing is believing. They are now superb in their handling of the press. In fact all the recent press has been more than complimentary, a phenomenal feat in light of the S&L’s ongoing saga.”
Director Corporate Communications, The Bass Group

» "One of the main areas of focus was how to have control and stay focused on the point of interest and not what the media wishes to get across. Instead of being intimidated by the media, we certainly learned how to control the media. Since taking the workshop, I have had the opportunity to use some of the skills that I have learned."
Thomas J. Rhone, Director

» "My contact with the press in the past has been total avoidance or worse, an interview filled with hostility. I feel equipped to meet them (the press) feeling calm, cool and prepared as a result of my training."
Jennifer Hill, Project Administrator

» "I now have more confidence, better organization and sensitivity to issues. I now have an understanding of the interviewer's needs, and a "thinking process" to utilize in organizing my answers."
Carl Mitchell, Treasurer

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The following testimonials are in reference to Louws Discovery Sales™ training.

» “I just wanted to thank you for the fabulous job you did at our conference last week. You far exceeded our expectations for delivering an outstanding session that kept the audience bolted to their chairs with interest. We are thrilled with the results and look forward to working with you in the future.”
Steve Nichols, Director, Sales Staff, U.S. West Direct

» “…what did I do Last Monday and Tuesday but sit almost transfixed for eight to ten hours…listening to the magical words of Toni Louw!

…I had two of the best business days of my life – did nothing but learn, learn, learn.

Toni, you gave this “old trooper” quite an education – there’s one heckuva lot at my fingertips which certainly was not there a week or so ago.”
S. W. Papert, Jr., CEO, Papert Companies (publisher)

» “After participating in Louws’ Sales Training program the salespeople have a clearer overall perspective of their job…this training program was an excellent one and well-suited to our needs…Louws real talent lies in its ability to objectively assess a problem situation, turn it into an opportunity, solve it in a selfless manner and teach others to do the same. With this type of expertise and instruction we will sooner and more easily attain one million circulation" [1.2 million achieved, 18 months later]
Sales Manager, New York Times

» “Excellent sales presentation skills workshops. I really appreciated the attention you gave to dramatically improving each participant’s skill level. I was amazed that so much was accomplished with each person in so short a time. These have more than paid off in the results we have been having of late. And to think that I was a skeptic to begin with…”
VP - Human Resources, Kidder Peabody & Co.

» “Mesmerizing. That’s the consensus of your session at our annual sales meeting last week. Never before has anyone held the attention of our team as you did. Never again will anyone teach the team as much about polishing its sales approach – indeed reinventing its sales approach in many cases – as you did.

My sales team left that meeting energized, focused, and ready to take on any challenge…I was incredibly impressed with your understanding of our business and of our customers…yet what truly made the session stand out head and shoulders above others that I have seen is your ability to make your principles relevant to what we do every day.”
Martin Grant, President, Sales and Marketing, Channel One Network

» “On behalf of the Direct Marketing Association, we are writing to extend our tremendous gratitude to you for the role you played in making The DMA 77th Annual Conference & Exhibition the record-breaking success that it was…It was a privilege having you at our largest and most important conference event…we have received strong reviews from many of those who attended, and want you to realize the congratulations…"
Karen L. Burns, VP, Conference Programming and Valerie Knaster, Director, Conference Programming, Direct Marketing Association, Inc.

» “Needless to say, we have gained tremendously from the 4 previous selling skills workshops conducted here at ITA…Our organization is sales-driven and thus the training of our sales force is the key to our success.

Your training has enabled us to penetrate and sell at the highest levels in America’s major corporations, and not a day goes by where we don’t utilize a technique learned at a Louws Management workshop…”
H. D. “Pete” Nottingham, Vice President Sales, ITA, Incorporated

» “Gindick Productions has changed since taking your Interactive Selling Skills Workshop…all of us feel much more confident and it shows in our consultative selling effort…our presentations are much more persuasive and thought out. We involve the audience and influence them by selling our difference…thanks again for sharing your wisdom.”
Robert Gindick, President, Gindick Productions Ltd.

» "I found your recent sales seminar at Media General to be informative, thought provoking, useful, motivating and fun. Thanks for all the effort you put into it."
Nancy Kaye Swanson, VP Western Regional Manager, Media General.

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The following testimonials are in reference to Louws Tactical Negotiations™ training.

» “the program was just excellent…I cannot expect more than this…The program was indeed an excellent one…it provided both theories and practices…”
Over 100 Participants, 10 Aviation Negotiation Workshops, Exxon International Company

» "This program's 75 tactics and their handling was itself worth the investment. I have never seen a more comprehensive list giving one not only what to prepare for but also how to successfully handle them when they come up. And of course now that I know them all I can use them to our advantage all the time."

» "This course has done two things for us as a team. It's given us the confidence and skills to successfully hold true to our positions without feeling obligated to give away the farm and secondly, knowing what tactics can be used against us, takes all the surprises out of the negotiation leaving us far more confident that we can get what we are looking for while keeping the other side happy with what they get."

» How well did the program meet its objectives?

- Rated excellent by all participants

How relevant was the workshop to Exxon’s situations?

- Rated excellent by all participants

Opportunities for informal/formal discussions?

- Rated excellent by all participants”
(over 100 students trained)

» “Out of 100 Exxon International Fuel negotiators, 100% rated the Louws Program “excellent” in “met objectives” and “relevant to Exxon’s situations”.
Jerry Jackson, Director, Aviation Sales, Exxon International Company

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The following testimonials are in reference to Louws Stellar Meeting Presentation Performance™ training.

» “The workshop really pushed me outside my comfort zone in front of my peers. The Louws approach made it very comfortable and educational. It is one of the only trainings that I feel like I walked away with some tangible techniques that I can start incorporating immediately.”
Laura Wildman, Team Leader, Service Management Group

» "Bohan is a mid-size advertising agency located in Nashville and with many of our employees coming from different agencies, we decided to invest in two, week-long presentation skills training seminars for our account, media and creative staff members.

Lou DiGiusto with Tony Louw Management Corporation, came last year and is scheduled to come again later this month to teach our staff how to present and sell their creative as a team.

Since our first round of training classes, our presentations have improved ten-fold (we won two new pieces of business just this past week). Not only was Lou well-prepared, but he was captivating and entertaining at the same time. Our staff was so jazzed by Lou's training and felt it was the Absolute best investment this company has made towards their futures. Not very often do I receive thanks for sending employees to seminars, but EVERYONE came out of these sessions ready to take on the world and couldn't stop talking about it.

I wholeheartedly recommend the Tony Louw team. The time and money that you invest in your employees will certainly be worth it.”
Patty Dondeville, VP Operations, Bohan

» "This course helped me in truly pre-selling my creative concepts. Something I have never done before. It also helped me to understand my shortcomings and how to improve on them.”
Wayne Schombs, Associate Creative Director, Wunderman New York

» "The 'how to be a better presenter' is a class all Wunderman staffers who sell Wunderman ideas or represent Wunderman in a public arena should be required to take. There is no telling how much revenue is lost, time wasted, and clients disappointed because of poor presentations.”
P. Colin Kane, Management Supervisor, Wunderman New York

» "I just wanted to say thanks again for all your advice last week. Yesterday I sat in one of ______'s quarterly business reviews and watched 6 different people present to the CEO without engagement, without affirmation and without enthusiasm. The meeting was sullen, and as a result, the CEO and President were deflated and agitated. Essentially this was a live example what we discussed last week. Incredible!

Your workshop has left me with a much greater understanding of how important good (dare I say great) presentation skills are. Thanks so much for taking the time to work with me on both my strengths and weakness!”
Kevin, McKinney

» "Just a quick note to say that this was a phenomenal learning experience for me. Fantastic 'skillshop.' Fundamentally changed how I will approach all future presentations. Please let me know if you ever need a reference.”
Russell Craig, Account Supervisor, McCann-Erickson

» "I laughed, I cried, I hurt, I grew. It’s a day, ad world!”
Tim O’Brien, Creative Director, R&R Partners, Inc.

» “The enthusiasm that our coach brought to the class was infectious and clearly demonstrated how the presenter’s attitude brings so much to a meeting.”
Amy Ingarra, Indirect Channels Manager, Proginet Corporation

» "Toni gave me some pointers on how to improve the format of my presentation and then provided some insight as to what goes through the minds of agency execs. This information was so valuable, that I immediately revised an agency presentation that I was giving the following day."
Marc E. Rodgers, Marketing Services Consultant, Valassis Canada

» "Lou, It was a great pleasure to work with you before my final presentations. Your coaching was very insightful and helpful to hone my presentation skills. It also made me look more introspectively at my performance. As a result, my performance was evaluated positively by the forum executive members."
Evgeny (Eugene) Shatskih, M.D.

» "Lou, My presentation yesterday went really well - one of the best of my career. Thank you so much for all of the support and instruction - it made a big difference. My friend _____ may contact you - I gave her your information.”
Amy Nader, Major Biotech Company

» “This was the most effective presentation class I’ve ever had the pleasure of taking. Real life, actionable ideas that are easily incorporated in presentations beginning immediately.”
Brent Boydston, Account Supervisor, Barkley Evergreen & Partners

» “I found this seminar incredibly engaging and educational, yet completely different than any presentation skills workshop I have attended. It was relevant and provided realistic guidelines and suggestions for presenting ideas.”
Amanda Kelly, Account Supervisor, VML, Inc.

» “Best presentation training I’ve been through. Specific, relevant and practical skills."
Cathie DeNaughel, Account Director, R&R Partners, Inc.

» “Although we are professionals in the communication business, we are often very poor personal communicators. This course helped me to fully appreciate that presentations of all sizes are personal communication. It showed me how to involve and interest my audience in a way never before considered by making me think first about them, and secondly about me. This was an excellent experience with real, practical application.”
Ginny Kollewe, Saatchi & Saatchi LA

» “The Louws training provided me with tools that will enhance my ability to sell and persuade clients to take action. Most importantly, I consider these long-term tools I can implement for the rest of my career.”
Vince Koehler, Account Supervisor, VML, Inc.

» "Lou, Thanks again for your input yesterday, it was really valuable and I look forward to ongoing discussions to continually improve….I walked out of our session and into another presentation that could have used your input!”
Pam Baker, Group Product Manager, Major Biotechnology Firm

» “A thousand thanks for the excellent presentation at our San Diego meeting. Many great comments from the members afterward...Thanks again for sharing some great ideas.”
Dave Wilson, McCan Group

» “I feel so much better about presenting. I wish I’d taken this course 10 years ago!”
Ron Lopez, Creative Director, R&R Partners, Inc.

» "Lou, I wanted to thank you so much for the excellent training yesterday. Every attendee in the meeting e-mailed me or stopped by my office today to express their interest in new business and to ask me if we could bring you back for a 2 day training session. I am really thankful for your input and your coaching. I am working towards the Yahoo Personals finale and will contact you to let you know the outcome of the meeting. I look forward to working with you again on the next big pitch and becoming a very strong leader at Marketing Drive. Thanks for everything!!!"
Tracey Matchett, New Business Director, Marketing Drive Worldwide

» "Louws once again delivered to our team world class training of the kind they’ve never experienced before.Your training finished less than 24 hours ago but I’ve already received thank you’s from most everyone---so appreciative for the great experience and investment in their career. My hat’s off to you!"
Marsha Lindsay, President, Lindsay Stone and Briggs

» "I came into this workshop a "little skeptical", but after 3 days, I came away very impressed and with the confidence to present to anyone."
Annette Shepherd, Brandon Advertising

» “The Louws Management presentation skills class was extremely helpful in identifying areas for improvement. It will definitely assist me in being a stronger leader.”
Beth Wade, Account Director, VML, Inc.

» "Lou is a great presentation trainer. If you are one of the people that have a fear of presenting to groups - I advise you to contact Louws Management - as my trainer made me feel comfortable and at ease during the training
process."
Courtney Davidson, Brandon Advertising

» “Lou definitely made the seminar real and come to life by using demonstrations and role-playing to explain the content. I also feel he genuinely cared about each attendee, our individual strengths and weaknesses and what we needed to improve upon to become a better presenter.”
Wendy Hicks, Barkley Evergreen & Partners, Inc.

» "Lou has unbelievable talent for drawing out the great presenter in each of us.”
Rob O’Keefe, Sr. Account Director, Las Vegas Tourism - R&R Partners, Inc.

» “This training has been incredibly valuable in enhancing my current presentation ability…this not only benefits me, but the client and agency as well. Great use of two days!! Thanks!”
Sarah Austin, Barkley Evergreen & Partners, Inc.

» “This presentation has armed me with the tools I need to be a more effective presenter. It was practical application within the first twenty minutes which allowed each of us to go through the motions to see and feel the step by step progress throughout the course. I’ll be able to take this with me and apply it immediately.”
Shad Foos, Barkley Evergreen & Partners, Inc.

» “The Presentation Skills Workshop helped me to effectively improve my skills in just three days. Working closely with the coach, Lou, and other agency associates, we refined our skills through speaking, listening, and viewing video in a friendly environment. A great course for all levels of executives.”
Richard Benjamin, Group Director, Citibank Group Wunderman New York

» “Presentations are my worst area! I am nervous, talk too much, and can’t get organized. After this workshop, I feel so much more prepared for my upcoming presentation to ____. I’m not as nervous, and the presentation will definitely be shorter and more entertaining.”
Aimee Eiselstein, Account Service Director, R&R Partners, Inc.

» “Without training, presenting can be guess work. The only gauge is your gut. With training, you understand the way to build, deliver and improve your presentation skills. And let’s face it; what’s worse than a really big, bad presentation.? Answer – being the one making the presentation! Thanks, Lou!”
Jeff Perlman, Group Director, Call Center Division Wunderman New York

» “Absolutely worth the time and effort. Would recommend to anyone who is trying to improve his or her skills.”
Slavi Samardzva, Group Director, Channel Strategist, Database Wunderman New York

» “I believe the training I received makes me a much stronger speaker which has a direct result on sales within my group and the Agency. It has helped me overcome my anxiety and given me tools to be more comfortable.”
Lisa Mikkelsen, Group Director, Channel Strategist Wunderman New York

» “I thought it was great. He recognized the level I was and instead of going through basics, took it up to “graduate level”. There was consistent positive reinforcement mixed with coaching tips that were extremely relevant. A great program overall.”
Christin Prince McKinney+Silver

» “After completing this course, I feel confident that I can convince the client of our recommendation – every time.”
Patrick Buller, Creative Director, R&R Partners, Inc.

» “The training was extremely effective. I came in feeling as though I was a pretty solid presenter. After the workshop, however, I feel much more confident heading into new business/client presentations.”
Rick Dow, Account Supervisor, VML, Inc.

» “I wanted to thank you for facilitating such a wonderful Presentation Skills Workshop. As we discussed today, the feedback was extremely positive. One person commented that this was the most worthwhile session of this type that he had ever attended.

I know that the group, including me, learned quite a bit over the past few days. Thank you!”
Kristin Williamson, Pharm. D. Novartis Pharmaceuticals

» “Just wanted to let you know that my presentation to ______ today on project management went extremely well; they loved it & gave me the go ahead to proceed with my plan.

Thanks so much for your help in preparing me for the presentation - it made a huge difference.”
Associate Director, Strategy, Major Biotechnology Firm

» “Lou’s training helped me focus on areas of improvement that I didn’t recognize before. I was able to see my strengths and recognize and alter my weaknesses in my presentation skills. I will recommend this workshop to anyone who has to face clients and sell ideas that they usually have the passion behind, to make the clients really “get” what they’re selling.”
Jeremy Schutte, Creative Director, VML, Inc.

» “Thank you for your kind words and your support! You really helped to advance our game. Although I was a little nervous in the beginning, I really enjoyed the experience and am thrilled we did this.”
Department Manager, Major Biotechnology Firm

» “It was absolutely fabulous. They take the time to coach, not just lecture. To become good at anything, you have to practice. The seminar lets you actually practice so that you can improve your skill.”
Jason Parks - Barkley Evergreen & Partners, Inc.

» “There were immediate results from the presentation skills sessions….two of the participants had to make presentations to the Director in charge of Bayer’s worldwide crop protection business and your coaching paid off!”
John L. Pearson, Director Marketing Services, Bayer

» “How do we know Louws’ training has made a difference in our presentation skills? Each year we sit down with our clients and conduct a Performance Review… We ask the clients to rate us on a five-level scale, from poor to distinguished. Immediately after an account group takes the Presentation Skills Workshop, their score on Presentation Skills increases…the results are consistent from account to account and from year to year. The training makes a significant difference in our ability to improve our level of service to our clients…”
Chuck Curtis, CEO, Valentine Radford, Inc.

» “I have been presenting creative concepts and strategy for years and never knew how much I didn’t know. I feel more confident than I have in the past and believe I will be more effective at communicating and connecting with the audience.”
Deborah A. Vanderven, Managing Creative Director, VML, Inc.

» “I have been making successful presentations and thought I knew all about it. I was wrong. I have already used the skills I learned before a very tough audience and won the job!”
Doc Kokol - White Hawk Pictures

» “Using the tips Louws provided and incorporating a ‘different look and feel’ to my presentation (concise stating benefits – not the process), they committed on the spot to three (3) offers for ____________ September program which nets out to a $________."
Paul ____________, Valassis Sales & Marketing

» “We are all wandering the halls, talking to each other and anyone else who will listen about our experience with you. It was magic!…the skills and the approach were a breakthrough for the group….what we have talked about most though, is how it made us feel. It’s not often that you get to spend 2 days concentrating on being fabulous.

You have a gift, thank you for sharing it with us.”
Douglas Reynolds, NKH&W

» “I have participated in several presentation workshops over the years, and while I found them all very interesting, it was not until the Louws course that I actually found one that was helpful. This course truly is a “how to” from delivery to preparing – presentation to dealing with objections from the audience! It was just terrific!”
Virginia Corbett - Barkley Evergreen & Partners, Inc.

» “This program has been a life changing experience for me. Never before have I been so anxious and prepared to give a presentation. The two day course has given me invaluable knowledge and skills that will serve me well throughout my entire career. I would thoroughly recommend this course to anyone who wants to succeed in business!”
Joshua Pearson - St. John & Partners Advertising

» “I’ve never walked out of a seminar feeling as if I’ve made this much progress. HUGE take-away!”
Laura Keiling - Fry, Hammond & Barr

» ”I learned a great deal from Lou’s coaching and expertise. He helped me focus on the important factors in presenting: the content and ensuring that the content and overall message is understood and can be duplicated (or repeated back to me) by the audience. I’ve learned more about presenting and proper skills in business communications than I have in any prior courses I have taken. I highly recommend this workshop.”
Arthur Saldenka - Valentine McCormick Ligibel

» “Toni’s session for Ketchum’s European managers was absolutely on target. While many of the strategies and techniques of winning presentations are universal, there are also obvious cultural nuances. Toni did an excellent job of recognizing that fact and adapting his session accordingly. Best of all, our people are finding many opportunities to apply what they’ve learned.”
Jerry Olszewski, Managing Director, Ketchum Europe

» “Great format for the presentation. It wasn’t a boring “sit and listen” seminar – we were very hands-on and that is far more valuable. Lou is great. Give him a raise.”
Paul Fahey, Account Supervisor, Media Logic

» “The most important and applicable aspect the training taught me was the skill to focus on the audience and not myself. It was interesting to know that was the most common trait of presenters with stage fright, and it has been my most common mistake.”
Jill Miller, Account Planner, Valentine Radford, Inc.

» “On behalf of the Direct Marketing Association, we are writing to extend our tremendous gratitude to you for the role you played in making The DMA 77th Annual Conference & Exhibition the record-breaking success that it was…It was a privilege having you at our largest and most important conference event…we have received strong reviews from many of those who attended, and want you to realize the congratulations…"
Karen L. Burns, VP, Conference Programming and Valerie Knaster, Director, Conference Programming, Direct Marketing Association, Inc.

» “Louws did an excellent job of breakdown of the entire presentation process. From conception to finalization. Their coaching and ability to break down the process was a tremendous benefit. I look forward to having the opportunity to implement the processes I’ve learned in this Workshop.”

“I’ve always enjoyed public speaking, but as a young advertising executive, rarely get the chance. This seminar didn’t just teach me how to present, but how to COMMUNICATE. What a great, worthwhile experience.”
Andrea E. Robinson - Valentine McCormick Ligibel

» “This is by far the best presentation skills class I have ever taken.”
Stephanie Williamson - Barkley Evergreen & Partners, Inc.

» "What can I say? You blew us away and breathed new life into our entire management team. All of us were taken with the enormity of the insights and the amount of energy you brought to the subject of presentation strategy."
Greenberg Seronick and partners, inc., John N. Moore, EVP, Director of Marketing Services

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The following testimonials are in reference to Louws Selling Your Work™ training.

» “The value of this training is to think outside the box. Don’t only worry about presenting the creative. Sell the idea before you even talk about the creative."
Tony Snethen, Associate Creative Director, VML

» “Thank you for leading the Selling Creative seminar for us! It was fantastic and I have already received a lot of positive feedback from several people. I am looking forward to planning more training as we move into 2007."
Ellen Cook, General Manager, The Integer Group - Dallas

» “I just wanted to state for the record how much I believe in Toni’s methodology for presenting and selling work. In fact his seminar couldn’t have come at a better time.

Just hours later we were asked by an Executive Marketing Officer for one of our top clients to take a TV spot already created and come up with a way for the VO to deliver a “quality” message “in a fresh, new way” for her to present at an important meeting just a few days later.

The worst part wasn’t that we had only 2 days to deliver it—it was that we wouldn’t have the opportunity to present our work.

We were going to have to post the cut so she could look at it during her 5 minute break between meetings. She would then call us with comments.

Well, our idea was basically that the food footage in the spot looks so good, you don’t need the VO to describe the quality. That could be done with attitude.

So, having just been coached by Toni, we had the editor add a super to the beginning of the cut that described our idea in two sentences:

'Let the food show the quality. Let the attitude tell the story.'

Well, she called us. Her comments: 'Love it. Ship it.'

We can’t wait to get Toni back in to do another session with the rest of our team.”
Chris Edwards, SVP, Creative Director, Arnold

» “Thanks to this workshop, I now realize how bad I previously was. Amazingly, I was somewhat effective even then – can’t wait to see how effective in the future."
Nick Crofoot, Creative Director, VML

» “I have learned that even from an account position, it is possible to sell creative work but selling the idea first. The art then merely supports that idea."
Lindsey Fleischbauer, Account Executive, EastWest Marketing

» "Thanks for the 2 day session.... I got a lot out of it that was very helpful. The presentation went extremely well today and yes I smiled..... and kept some levity to the meeting which helped to keep the stress in check..."
Sharron Parsons, Group Account Director, Wunderman

» "This class gave me the tools I needed to feel absolutely confident in presenting my creative ideas to the client.An understatement is to say this course was valuable to my career growth – I don’t know why we didn’t do this sooner!"
Gray Ferguson, Sr. Art Director, Erwin-Penland Advertising

» “This workshop brought out the best in my skills, instead of forcing a model to which I had to conform. As a creative, I appreciate that flexibility and uniqueness."
Wayne Kaufmanschmidt, Creative Director, VML

» “The workshops were terrific. We all had a great time and learned a lot more than I was expecting.”
Ken Messinger, SVP, Associate Creative Director, Palio Communications

» “Winging it no longer works. Thanks to Lou, I’m better prepared, more confident and more excited about selling cool work. I expect to win every presentation.”
Chad Rucker, Senior Writer, Erwin-Penland Advertising

» "I just wanted to thank you again for an awesome "How To Sell Creative Ideas" workshop! I thoroughly enjoyed myself, and Dave and I have already been putting some of your techniques to good use. Here's to the art (and science) of selling: Captivate, convince and inspire -- indeed! And here's to you..."
Terence Murnin, E. b. Lane Marketing Communications

» “Lou’s inspirational approach gave me renewed motivation for pitching my work. I am looking forward to applying my knowledge in my next pitch and sharing what I have learned with my team. Thank you, Lou, for your time and attention to our creative leadership."
David Altis, Group Creative Director, VML

» “I have realized that good creative will only succeed if it fulfills expectations, and those expectations are set long before the presentation. Presenting work is only part of the process. I truly learned that communication with people is at the core of every great idea."
Anthony Lowe, Sr. Art Director, Erwin-Penland Advertising

» “We are enthusiastically using the invaluable approach to selling that you taught us a few weeks ago. To date, we have received a major assignment from a major home improvement retailer, and we are in the finals of another prospect. We are waiting to hear if we got a third account.

The team is comfortable with the new approach. We are starting to create some momentum."
Mark Schofield Jennings & Co.

» “I now realize how to tune my presentations with precision. It’s like learning the melodic scales so I can improvise in harmony on stage. It’s also knowledge I in turn can teach my team."
Dan Kim, Creative Director, VML

» “Thanks so much for your email and keeping us in the loop on your various programs. I need to let you know that we are so pleased with the workshops that you have presented to our employees. Our employees absolutely love your workshops. (I had one manager literally bust into my office to tell me how wonderful you are. He demanded that everyone in the agency take your course.) Wow.

I am sorry I have missed meeting you so next year this will be on the top of my list. Again, thanks for being there and I look forward to working with you next year.”
Linda Denton, SVP - People Services Department, Young & Rubicam, Inc.

» “I now have the tools that I need to make a great presentation.”
Cory W. Schearer, Associate Creative Director, Erwin-Penland Advertising

» “It really is amazing how what you taught us works so well...The clients are actually wondering what's going on and I think it's the first time they've seen us want to be there and actually enjoy presenting our work. You gave us a lot more than a bunch of effective techniques -- you gave us a new way to think!”
The Creative Director of McCann-Erickson

» “The workshop reaffirmed the importance of entertainment when presenting creative.”
Mike Weston, Associate Creative Director, Erwin-Penland Advertising

» “A number of years back, you assisted me with reconstructing not only the agency’s ability to sell its work but also me personally with promoting the true essence of what I and others at the agency had to offer both our clients and prospective accounts alike.

It was through these efforts that the agency was able to dramatically increase its ability to present and sell its work to our clients and for me to eventually land the best position of my career as President and Chief Creative Officer of Young & Rubicam New York.

Since then through the “Selling Creative Concepts’ training that you have been conducting for us at Young and Rubicam New York, our people have greatly improved in their ability to present and sell their work in a highly skilled professional and confident manner.

Your experience and unique approach to coaching and training is an invaluable tool that delivers quality results. I highly recommend it not only in the field of advertising, but across the board in general industry."
Jim Ferguson, President & Chief Creative Officer, Young & Rubicam NY

» "You and the workshop actually make our work better. You help creative people understand that it takes as much creativity to sell their great ideas as it does to come up with the ideas…….Our creative stars learned how to present their work to maximum effect – which has meant that we’ve sold better work, and clients more convinced than ever that we’re a great creative resource for them….”
Kirk Citron, Chief Strategic Officer, Citron Haligman Bedecarre

» "I wanted to give you some feedback about the real results of you are teaching...We recently had a new business pitch (that we absolutely "had" to win)...up against some tough competition from three Chicago agencies...I employed every one of your techniques...We not only won the business, we blew them away...We have always done good work, but like you said...good work does not sell itself...And by the way then next pitch we did, we also won. So we are two for two since I attended your seminar. Quite a return on investment!"
Tony Beard, Group Creative Director, PriceWeber

» “I want to thank you for a sudden and rather dramatic change in our clients. They seem to be experiencing a growing infatuation with ideas. They seem to be understanding ideas – talking ideas – even buying ideas. The difference is Louws creative seminar. We’ve got to have another seminar. We’ve got to keep this going.”
Creative Director, Saatchi & Saatchi

» “Thought you might be interested in the success that Ron and I have had using the skills you taught us in the How To Sell Creative Work workshop you delivered for the agency….We developed several campaign directions, narrowed them down to 3, then got busy on the Toni Louw ways to “Sell not Tell” the work….

Bottom line: They complimented us on a great presentation and indicated that they were very enthusiastic about running some of the work we presented and giving us work on future anti-smoking assignments….

From Ron and I – thanks for teaching us skills on how to sell creative work that actually work!”
Jeff Hopfer, Group Creative Director, The Richards Group

» “We had a large presentation of a new national TV and print campaign to one of our biggest clients.

Because of the selling and presentation techniques I learned from you, I gave them a setup that immediately put them into the right frame of mind to receive this work….

A normally hesitant and bureaucratic client responded immediately and viscerally to the work and the campaign was sold that first day….In a climate where good ideas can be lost so easily, making the right impact on first viewing is vital. Thanks for your help in making that first selling moment really effective.”
Tom Pratt, SVP, Group Creative Director, Young & Rubicam New York

» “This isn’t so much a formal piece of business communication as it is a really long thank you card.

When I speak of your seminar, I always use the “look at my left hand” example….but what that simple demonstration taught me is to think about how to present something….think about what’s going to get the client to listen…So I have done that. First, in a new business pitch. Then to sell through some radio that I thought for sure would never get bought…But it worked both times.

And damned if the client (both times) didn’t say at the end “Wow, I’m really excited to see the work.” I’ve never had that happen before…but more importantly, some great work got sold…"
Patrick Piper, Sr. Writer, Barkley Evergreen & Partners

» “I recently presented two Home Depot campaigns…I succeeded like gangbusters internally. When the voting was done, I was six for six…I feel so much more confident in my ability to present. It’s just a matter of time before I knock ‘em dead….Thanks for everything Toni.”
Matt Everitt, Group Creative Director, The Richards Group

The following testimonials are in reference to Louws Train the Trainer workshop.

» Click Here to download a compilation of evaluations from participants who attended Louw’s Train the Trainer Session for McCann Worldgroup in Adobe Acrobat (pdf) format.

» Excerpts of Results from Train the Trainer Workshop held for McCann Worldwide in Bangkok, Thailand

Course Effectiveness:

“Was the content of the course applicable to your area of business?”

6 out of 6 answered “Extremely applicable to my business”

Recommendation:

“Would you recommend this course to colleagues in your department?”

6 out of 6 answered “Yes”

What part of the program was most useful for you?

5 out of 6 answered “All of it”, 1 answered “Five basic axioms to training.”

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The following testimonials are general comments about Louws Management Corporation.

» “Thanks so much for your email and keeping us in the loop on your various programs. I need to let you know that we are so pleased with the workshops that you have presented to our employees. Our employees absolutely love your workshops.; (I had one manager literally bust into my office to tell me how wonderful you are.; He demanded that everyone in the agency take your course. Wow!”
Linda Denton, SVP - People Services Department, Young & Rubicam, Inc

» "Your experience and unique approach to coaching and training is an invaluable tool that delivers quality results. I highly recommend it not only in the field of advertising, but across the board in general industry."
Jim Ferguson, President, Chief Creative Officer, Young & Rubicam, New York.

We would be very happy to provide you with direct references to whomever you see here or on the list of Louws Advertising Clients or Louws Public Relations Clients.

Contact Louws about Louws Testimonials.

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