Having been approached by a number of corporate clients to assist them with the building or redefining of their company's brand, Toni Louw decided that reinventing the wheel was probably not the way to get to the real essence of how to do this well.

And so, as with many of the programs developed by Louws being the result of a client's request, Toni Louw started investigating National brands like Starbucks and Coors and International brands such as Intel, Nike, Coca Cola, IBM and the like.

What he discovered has led to a revolutionary approach to building brands.This consulting places emphasis on teaching corporate executives to:

One of the key discoveries Toni made was that there are but a dozen specific strategic and tactical methods that almost all brands investigated used to become the brands they are today, and when violated resulted in a decline or lack of brand definition or acceptance.

 Critical questions this information addresses:
o How do we integrate our brand image globally - considering the key differences in cultures?;
o How do we expand our brand image across our entire product offering when diversity is our    hallmark?;
o Why do some brands just seem to do better than others?;
o How do you ensure that your brand which has been a hallmark for years retains its former luster    under a barrage of competitive products and a changing demographic mix?

 Three Phases of Louws Brand Consulting:
o Phase 1: Unlike much consulting, Louws first starts with a 45" presentation of these dozen    discoveries using actual examples of their implementation;
o Phase 2: Then Louws proceeds by reviewing your company's situation. This is conducted through a    series of both qualitative and quantitative investigations into your business both internally and    externally.
o Phase 3: Following these investigations, we then consult with a key group of executives responsible    for the brand(s) in question to define, redefine or eliminate and reconstruct.

Often this step is accompanied by additional research to find the key product and competitive advantages that can be branded with the potential of longevity.