It has been our policy at Louws Management Corporation to ensure that our corporate clients are satisfied with their services and that if they are not we correct at no charge to the client or we promptly, upon request, refund all tuition fees. This makes these success testimonials all that more meaningful. In most cases they are completely unsolicited.

Here's what people are saying about Louws!

» “The workshop really pushed me outside my comfort zone in front of my peers. The Louws approach made it very comfortable and educational. It is one of the only trainings that I feel like I walked away with some tangible techniques that I can start incorporating immediately.”
Laura Wildman, Team Leader, Service Management Group

“Louws has helped me personally for 20 years and the two businesses I’ve run fully leverage the power of communication. I would enthusiastically endorse Louws to any company that wants to communicate, sell and lead at a higher level.”
Mike Rawlings, former CEO of Pizza Hut & Tracy Locke

Select a link below to read more testimonials about Louws Corporate Services.

Agency Search
Media Training
Discovery Selling™
Tactical Negotiations™
Business Etiquette
Stellar Meeting Presentation Performance™
Command Performances™
Train the Trainer

They represent what Louws Corporate Clients genuinely think about the corporate training and consulting programs highlighted below. Following is their honest opinions about the educational content and method of delivery of Louws workshops and seminars.


The following testimonials are in reference to Louws Agency Search training.

» "Knowing the insider's point of view was the difference between being wowed by the glitz and finding a strategic partner who could actually help us sell more products while building upon our brand image"

» "You certainly made the case for hiring someone to whom the industry turns for advice on creative and marketing strategy. This resulted in a real understanding of who would get "our" job done versus "a" job done."

» "The process was a breeze with you guys at the helm. This is far cry from the typical P.C. approach that most seem to have gravitated to. Refreshing, eye opening and honest. Thanks for being a true matchmaker's matchmaker."

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The following testimonials are in reference to Louws Media Training program.

» "This training comprehensively addresses how to deal with today's communications issues. We learned how to think on our feet, structure our communication to effectively reach our audience with the message we intend for them to hear. Superb!"
Dr. Leslie Reed - Director, Program Development, Kaufman Foundation

» “The media training that Louws conducted for the Chairman of American Savings and one of the Partners of the Bass Group was superb. Both were good to begin with, but I guess seeing is believing. They are now superb in their handling of the press. In fact all the recent press has been more than complimentary, a phenomenal feat in light of the S&L’s ongoing saga.”
Director Corporate Communications, The Bass Group

» "One of the main areas of focus was how to have control and stay focused on the point of interest and not what the media wishes to get across. Instead of being intimidated by the media, we certainly learned how to control the media. Since taking the workshop, I have had the opportunity to use some of the skills that I have learned."
Thomas J. Rhone, Director

» "My contact with the press in the past has been total avoidance or worse, an interview filled with hostility. I feel equipped to meet them (the press) feeling calm, cool and prepared as a result of my training."
Jennifer Hill, Project Administrator

» "I now have more confidence, better organization and sensitivity to issues. I now have an understanding of the interviewer's needs, and a "thinking process" to utilize in organizing my answers."
Carl Mitchell, Treasurer

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The following testimonials are in reference to Louws Discovery Sales™ training.


» “There is no greater value in business than learning how to win business.”
Kevin Kelly, CEO, Proginet Corporation

» “I just wanted to thank you for the fabulous job you did at our conference last week. You far exceeded our expectations for delivering an outstanding session that kept the audience bolted to their chairs with interest. We are thrilled with the results and look forward to working with you in the future.”
Steve Nichols, Director, Sales Staff, U.S. West Direct

» “…what did I do Last Monday and Tuesday but sit almost transfixed for eight to ten hours…listening to the magical words of Toni Louw! …I had two of the best business days of my life – did nothing but learn, learn, learn. Toni, you gave this “old trooper” quite an education – there’s one heckuva lot at my fingertips which certainly was not there a week or so ago.”
S. W. Papert, Jr., CEO, Papert Companies (publisher)

» “After participating in Louws’ Sales Training program the salespeople have a clearer overall perspective of their job…this training program was an excellent one and well-suited to our needs…Louws real talent lies in its ability to objectively assess a problem situation, turn it into an opportunity, solve it in a selfless manner and teach others to do the same. With this type of expertise and instruction we will sooner and more easily attain one million circulation" [1.2 million achieved, 18 months later]
Sales Manager, New York Times

» “Excellent sales presentation skills workshops. I really appreciated the attention you gave to dramatically improving each participant’s skill level. I was amazed that so much was accomplished with each person in so short a time. These have more than paid off in the results we have been having of late. And to think that I was a skeptic to begin with…”
VP - Human Resources, Kidder Peabody & Co.

» “Mesmerizing. That’s the consensus of your session at our annual sales meeting last week. Never before has anyone held the attention of our team as you did. Never again will anyone teach the team as much about polishing its sales approach – indeed reinventing its sales approach in many cases – as you did.

My sales team left that meeting energized, focused, and ready to take on any challenge…I was incredibly impressed with your understanding of our business and of our customers…yet what truly made the session stand out head and shoulders above others that I have seen is your ability to make your principles relevant to what we do every day.”
Martin Grant, President, Sales and Marketing, Channel One Network

» “On behalf of the Direct Marketing Association, we are writing to extend our tremendous gratitude to you for the role you played in making The DMA 77th Annual Conference & Exhibition the record-breaking success that it was…It was a privilege having you at our largest and most important conference event…we have received strong reviews from many of those who attended, and want you to realize the congratulations…"
Karen L. Burns, VP, Conference Programming and Valerie Knaster, Director, Conference Programming, Direct Marketing Association, Inc.

» “Needless to say, we have gained tremendously from the 4 previous selling skills workshops conducted here at ITA…Our organization is sales-driven and thus the training of our sales force is the key to our success. Your training has enabled us to penetrate and sell at the highest levels in America’s major corporations, and not a day goes by where we don’t utilize a technique learned at a Louws Management workshop…”
H. D. “Pete” Nottingham, Vice President Sales, ITA, Incorporated

» “Gindick Productions has changed since taking your Interactive Selling Skills Workshop…all of us feel much more confident and it shows in our consultative selling effort…our presentations are much more persuasive and thought out. We involve the audience and influence them by selling our difference…thanks again for sharing your wisdom.”
Robert Gindick, President, Gindick Productions Ltd.

» "I found your recent sales seminar at Media General to be informative, thought provoking, useful, motivating and fun. Thanks for all the effort you put into it."
Nancy Kaye Swanson, VP Western Regional Manager, Media General.

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The following testimonials are in reference to Louws Tactical Negotiations™ training.

» “the program was just excellent…I cannot expect more than this…The program was indeed an excellent one…it provided both theories and practices…”
Over 100 Participants, 10 Aviation Negotiation Workshops, Exxon International Company

» "This program's 75 tactics and their handling was itself worth the investment. I have never seen a more comprehensive list giving one not only what to prepare for but also how to successfully handle them when they come up. And of course now that I know them all I can use them to our advantage all the time."

» "This course has done two things for us as a team. It's given us the confidence and skills to successfully hold true to our positions without feeling obligated to give away the farm and secondly, knowing what tactics can be used against us, takes all the surprises out of the negotiation leaving us far more confident that we can get what we are looking for while keeping the other side happy with what they get."

» How well did the program meet its objectives?

- Rated excellent by all participants

How relevant was the workshop to Exxon’s situations?

- Rated excellent by all participants

Opportunities for informal/formal discussions?

- Rated excellent by all participants”
(over 100 students trained)

» “Out of 100 Exxon International Fuel negotiators, 100% rated the Louws Program “excellent” in “met objectives” and “relevant to Exxon’s situations”.
Jerry Jackson, Director, Aviation Sales, Exxon International Company

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The following testimonials are in reference to Louws Business Etiquette training.

» "I know of no other source that so succinctly and clearly identifies the key business cultural issues of such a broad base of countries worldwide"
Exxon

» "Having the ability to learn the business etiquette of different countries in the context of the business activity in which we need this cultural information - in our case selling - was by far the best way to not only learn but be able to apply this learning"
Esso

» "There is a difference between knowing about other cultures and understanding how to interact with other cultures, This workshop has definitely helped me get the latter - which - from a daily practice point of view has been a real life saver"
Ciba Geigy

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The following testimonials are in reference to Louws Stellar Meeting Presentation Performance™ training.

» “The workshop really pushed me outside my comfort zone in front of my peers. The Louws approach made it very comfortable and educational. It is one of the only trainings that I feel like I walked away with some tangible techniques that I can start incorporating immediately.”
Laura Wildman, Team Leader, Service Management Group

» “Michael was fantastic yesterday. He was night and day from the first time he presented. He really used all of your tips and techniques and did extremely well. He answered questions extremely well. Thank you so much for coming on such short notice. I will be calling Louws very soon to schedule more training as we have more things on the calendar for September.”
Major biotech company

» “Upon further reflection, I wanted to share with you the three key points I feel I took away from our workshop; in order of importance:

1. Intent
2. Hosting
3. Promise

Thanks for your efforts - the workshop was very useful."
Anne M. Jacques, Pharm. D. Novartis Pharmaceuticals

» “The training was definitely worthwhile – great!”
Joana Martins, Assistant Manager, Burger King Corporation

» "I laughed, I cried, I hurt, I grew. It’s a day, ad world!”
Tim O’Brien, Creative Director, R&R Partners, Inc.

» “The enthusiasm that our coach brought to the class was infectious and clearly demonstrated how the presenter’s attitude brings so much to a meeting.”
Amy Ingarra, Indirect Channels Manager, Proginet Corporation

» "Lou, It was a great pleasure to work with you before my final presentations. Your coaching was very insightful and helpful to hone my presentation skills. It also made me look more introspectively at my performance. As a result, my performance was evaluated positively by the forum executive members."
Evgeny (Eugene) Shatskih, M.D.

» “I believe this course has helped me with controlling my stage fright. The exercises the instructor covered in class were very helpful and I am definitely going to apply them in the future. The section about getting the audience involved through asking questions and audience participation are excellent tools to take the pressure off and allow the audience to be engaged.”
Nancy Rodriguez, Burger King Corporation

» "Lou, My presentation yesterday went really well - one of the best of my career. Thank you so much for all of the support and instruction - it made a big difference. My friend _____ may contact you - I gave her your information.”
Amy Nader, Major Biotech Company

» “I found this seminar incredibly engaging and educational, yet completely different than any presentation skills workshop I have attended. It was relevant and provided realistic guidelines and suggestions for presenting ideas.”
Amanda Kelly, Account Supervisor, VML, Inc.

» “I am sure other corporate nutritionists would find this training invaluable when presenting to business people.”
Julie Haugen, M.S. R.D. C.D., Burger King Corporation

» “Best presentation training I’ve been through. Specific, relevant and practical skills."
Cathie DeNaughel, Account Director, R&R Partners, Inc.

» “Lou was great. I was skeptical at first but I took away a lot of knowledge.”
Howie Rothstein, Systems Engineer, Proginet Corporation

» “The Louws training provided me with tools that will enhance my ability to sell and persuade clients to take action. Most importantly, I consider these long-term tools I can implement for the rest of my career.”
Vince Koehler, Account Supervisor, VML, Inc.

» "Lou, Thanks again for your input yesterday, it was really valuable and I look forward to ongoing discussions to continually improve….I walked out of our session and into another presentation that could have used your input!”
Pam Baker, Group Product Manager, Major Biotechnology Firm

» "Louws once again delivered to our team world class training of the kind they’ve never experienced before.Your training finished less than 24 hours ago but I’ve already received thank you’s from most everyone---so appreciative for the great experience and investment in their career. My hat’s off to you!"
Marsha Lindsay, President, Lindsay Stone and Briggs

» “The Louws Management presentation skills class was extremely helpful in identifying areas for improvement. It will definitely assist me in being a stronger leader.”
Beth Wade, Account Director, VML, Inc.

» “The training was extremely effective. I came in feeling as though I was a pretty solid presenter. After the workshop, however, I feel much more confident heading into new business/client presentations.”
Rick Dow, Account Supervisor, VML, Inc.

» “I wanted to thank you for facilitating such a wonderful Presentation Skills Workshop. As we discussed today, the feedback was extremely positive. One person commented that this was the most worthwhile session of this type that he had ever attended.

I know that the group, including me, learned quite a bit over the past few days. Thank you!”
Kristin Williamson, Pharm. D. Novartis Pharmaceuticals

» “Just wanted to let you know that my presentation to ______ today on project management went extremely well; they loved it & gave me the go ahead to proceed with my plan.

Thanks so much for your help in preparing me for the presentation - it made a huge difference.”
Associate Director, Strategy, Major Biotechnology Firm

» “Lou’s training helped me focus on areas of improvement that I didn’t recognize before. I was able to see my strengths and recognize and alter my weaknesses in my presentation skills. I will recommend this workshop to anyone who has to face clients and sell ideas that they usually have the passion behind, to make the clients really “get” what they’re selling.”
Jeremy Schutte, Creative Director, VML, Inc.

» “Thank you for your kind words and your support! You really helped to advance our game. Although I was a little nervous in the beginning, I really enjoyed the experience and am thrilled we did this.”
Department Manager, Major Biotechnology Firm

» “There were immediate results from the presentation skills sessions….two of the participants had to make presentations to the Director in charge of Bayer’s worldwide crop protection business and your coaching paid off!”
John L. Pearson, Director Marketing Services, Bayer

» “I have been presenting creative concepts and strategy for years and never knew how much I didn’t know. I feel more confident than I have in the past and believe I will be more effective at communicating and connecting with the audience.”
Deborah A. Vanderven, Managing Creative Director, VML, Inc.

» “I have been making successful presentations and thought I knew all about it. I was wrong. I have already used the skills I learned before a very tough audience and won the job!”
Doc Kokol - White Hawk Pictures

» “We are all wandering the halls, talking to each other and anyone else who will listen about our experience with you. It was magic!…the skills and the approach were a breakthrough for the group….what we have talked about most though, is how it made us feel. It’s not often that you get to spend 2 days concentrating on being fabulous.

You have a gift, thank you for sharing it with us.”
Douglas Reynolds, NKH&W

» “I have participated in several presentation workshops over the years, and while I found them all very interesting, it was not until the Louws course that I actually found one that was helpful. This course truly is a “how to” from delivery to preparing – presentation to dealing with objections from the audience! It was just terrific!”
Virginia Corbett - Barkley Evergreen & Partners, Inc.

» “This program has been a life changing experience for me. Never before have I been so anxious and prepared to give a presentation. The two day course has given me invaluable knowledge and skills that will serve me well throughout my entire career. I would thoroughly recommend this course to anyone who wants to succeed in business!”
Joshua Pearson - St. John & Partners Advertising

» “I’ve never walked out of a seminar feeling as if I’ve made this much progress. HUGE take-away!”
Laura Keiling - Fry, Hammond & Barr

» ”I learned a great deal from Lou’s coaching and expertise. He helped me focus on the important factors in presenting: the content and ensuring that the content and overall message is understood and can be duplicated (or repeated back to me) by the audience. I’ve learned more about presenting and proper skills in business communications than I have in any prior courses I have taken. I highly recommend this workshop.”
Arthur Saldenka - Valentine McCormick Ligibel

» “Toni’s session for Ketchum’s European managers was absolutely on target. While many of the strategies and techniques of winning presentations are universal, there are also obvious cultural nuances. Toni did an excellent job of recognizing that fact and adapting his session accordingly. Best of all, our people are finding many opportunities to apply what they’ve learned.”
Jerry Olszewski, Managing Director, Ketchum Europe

» “Great format for the presentation. It wasn’t a boring “sit and listen” seminar – we were very hands-on and that is far more valuable. Lou is great. Give him a raise.”
Paul Fahey, Account Supervisor, Media Logic

» “The most important and applicable aspect the training taught me was the skill to focus on the audience and not myself. It was interesting to know that was the most common trait of presenters with stage fright, and it has been my most common mistake.”
Jill Miller, Account Planner, Valentine Radford, Inc.

» “On behalf of the Direct Marketing Association, we are writing to extend our tremendous gratitude to you for the role you played in making The DMA 77th Annual Conference & Exhibition the record-breaking success that it was…It was a privilege having you at our largest and most important conference event…we have received strong reviews from many of those who attended, and want you to realize the congratulations…"
Karen L. Burns, VP, Conference Programming and Valerie Knaster, Director, Conference Programming, Direct Marketing Association, Inc.

» “Louws did an excellent job of breakdown of the entire presentation process. From conception to finalization. Their coaching and ability to break down the process was a tremendous benefit. I look forward to having the opportunity to implement the processes I’ve learned in this Workshop.”

“I’ve always enjoyed public speaking, but as a young advertising executive, rarely get the chance. This seminar didn’t just teach me how to present, but how to COMMUNICATE. What a great, worthwhile experience.”
Andrea E. Robinson - Valentine McCormick Ligibel

» “This is by far the best presentation skills class I have ever taken.”
Stephanie Williamson - Barkley Evergreen & Partners, Inc.

» "What can I say? You blew us away and breathed new life into our entire management team. All of us were taken with the enormity of the insights and the amount of energy you brought to the subject of presentation strategy."
Greenberg Seronick and partners, inc., John N. Moore, EVP, Director of Marketing Services

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The following testimonials are in reference to Louws Public Speaking training.

» “Louws has helped me personally for 20 years and the two businesses I’ve run fully leverage the power of communication. I would enthusiastically endorse Louws to any company that wants to communicate, sell and lead at a higher level.”
Mike Rawlings, former CEO of Pizza Hut and Tracy Locke

» “You make us superb at the art of public speaking. There is never a speech that does not get the Louw treatment. It has helped us capture audiences, move them to action and importantly given us the confidence to know how good we can actually be.”
Dianne Parks, Director Sales & Marketing, Genentech, Inc.

» “There were immediate results from the speaking skills sessions….two of the participants had to make presentations to the Director in charge of Bayer’s worldwide crop protection business and your coaching paid off!”
John L. Pearson, Director Marketing Services, Bayer Corporation

» “Tony, it has been over a decade that I personally have sought your speech counsel and today, without question, I can say that you have single handedly made speaking to my publics one of the highlights of my day. The responses I get, the actions I elicit and the thanks I humbly accept are due to your spot on coaching and guidance."
Mike Rawlings, former CEO of Pizza Hut and Tracy Locke

» “The speech went very well! I accomplished what I needed to do. Everyone came up to me afterward and said how well it went."
Joe Wheeling, President, Red Roof Inn (Accore)

The following testimonials are in reference to Louws Train the Trainer workshop.

» Excerpts of Results from Train the Trainer Workshop held for McCann Worldwide in Bangkok, Thailand

Course Effectiveness:

“Was the content of the course applicable to your area of business?”

6 out of 6 answered “Extremely applicable to my business”

Recommendation:

“Would you recommend this course to colleagues in your department?”

6 out of 6 answered “Yes”

What part of the program was most useful for you?

5 out of 6 answered “All of it”, 1 answered “Five basic axioms to training.”

We would be very happy to provide you with direct references to whomever you see here or on the list of Louws Corporate Clients.

Contact Louws about Louws Testimonials.

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