Executive Trainer/Consultant

Darryl Salerno has spent more than 25 years in the management of Public Relations agencies in the United States. Currently he is President of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, systems and management training programs.

Recently Salerno was Chairman and Chief Executive Officer of Magnet Communications and Creamer Dickson Basford. In these roles Salerno was responsible for driving business development, acquisitions, strategic alliances, joint ventures and the day-to-day operations for the North American public relations holdings of Havas Advertising, then the 5th largest communications company in the world.

Under his direction, in two years, the agency grew significantly from a small, struggling entity with 36 employees to the 22nd largest in the U.S. This was accomplished through acquisitions as well as organic growth of nearly 75%.

During the same period Magnet was rated the 18th Best Public Relations Agency to Work For by The Holmes Report, which noted, “The turnaround at Magnet Communications (formerly CDB) has been nothing short of remarkable. The firm, once regarded as a sweatshop, has developed into one of the most progressive workplaces in the industry.”

Prior to Creamer Dickson Basford Salerno was Chief Financial Officer for both Edelman Public Relations and Ruder-Finn.

Before joining Ruder-Finn, Salerno worked for 18 years at Burson-Marsteller. In addition to handling public relations activities for Merrill Lynch, Burger King and Johnson Wax, he served a variety of functions including Worldwide Director of Finance, Chief Administrative Officer/New York, Worldwide Director of Information Technology, President of BM Enterprises and Director of Creative Services.

Salerno has significant experience in several communications disciplines. As President of BM Enterprises and Director of Creative Services he managed operations in Sports, Entertainment and Event marketing, design, audio-visual, communications training and video and slide production.

As Worldwide Director of Finance and Chief Administrative Officer, Salerno was responsible for all financial processes and provided strategic business planning and direction for the organization. He was instrumental in developing all financial management tools and the conversion to a state-of-the-art financial system.

Darryl is a member of ASTD, the Public Relations Society of America, The Mathematical Association of America and American Mensa.

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