Executive Trainer/Coach

As an Executive Consultant/Coach, Lou has provided Louws training to literally hundreds of corporate and agency executives for clients such as Genentech, Novartis, Texas Capital Bank, the American Association of Advertising Agencies professional development series (AAAA), the American Advertising Federation (AAF), University of North Florida MBA Program, and many advertising agencies and public relations firms throughout the country.

Immediately prior to joining Louws Management as an Executive Consultant/Coach, Lou served as a marketing communications consultant and coach for clients such as Wal-Mart Stores (Bentonville, Ark), The Scotts Company (Miracle-Gro Brands), The National VFW Foundation and WWII Memorial, Minutemaid, Coca-Cola, Dow Chemical, Skinner Management Corporation, University of Florida, Nova Southeastern University, and American Forests.

As Vice-President of William Cook Marketing Communications (a $100 million Florida-based agency). Lou developed marketing strategies and managed advertising/pr plans for clients such as Mayo Clinic, Republic Industries, Alamo Car Rental, Florida Medical Association, Government of the Bahamas Ministry of Tourism, First Union, Barnett Banks, Winn Dixie Stores, Ford, CSX Railroad, Charter Company, Humana, Independent Life Insurance, IBM and Bell South.

Lou also served as the Legislative Coordinator for the American Association of Advertising Agencies in Florida.

Lou created, developed and managed the implementation of the "Bahamahost" training program for the Ministry of Tourism, Government of the Bahamas. This tourism training program includes over twenty major components spanning 15 years and was recognized by the Organization of American States (OAS) as "the most effective professional development training program in the Caribbean Basin" and generated significant trade press (e.g. ASTA publications).

Lou served as a consultant to the Governor of Florida on the film and television industry as well as founding the International Teleproduction Society (ITS). He developed the ITS professional development training program in conjunction with Emory University.

Some of the public figures Lou has coached for public appearances and/or media include Senator Bob Dole, Senator Elizabeth Dole, Senator John McCain, Governor Lawton Chiles, Speaker of the House Dennis Hastert, Senator Paul Laxalt, Representative Tillie Fowler, Coach Bobby Bowden, Coach Steve Spurrier, Coach Don Shula, Coach Billy Donovan, Coach Ron Zook, Coach Lindy Infante, Pat Summerall, Ken Venturi, NFL players Jim Kelly, Willie Jackson, Larry Czonka, Jim Kick, Rocky Blier, Drew Pearson, and he has also worked with celebrities such as Bob Hope, Charlton Heston, Steve Allen, and many others.

Lou attended Hofstra University and Jacksonville University and has a B.A. and MBA. He lives in Fairfield County, Connecticut and is an avid sailor. He serves as a volunteer on the national headquarters staff of the U.S. Coast Guard Auxiliary. His daughter is the Marketing Director of the Pediatric Brain Tumor Foundation and his son is a Naval Aviator.

Previous Page