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Show and Tell

Leo Bottary - Hill & Knowlton - September 2006

Last week in my post Yikes! The Client Presentation, I made a reference to the many lessons that show and tell can teach us. Ten years ago, I wrote an article on the subject that Paul Holmes was kind enough to publish in Inside PR, the predecessor to the Holmes Report. I found it over the weekend and thought I'd share it with you today.

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Yikes! The Client Presentation

Leo Bottary - Hill & Knowlton - September 2006

Now that you have the skills necessary to develop and write all your creative ideas and strategic thinking, it's time to deliver a formal presentation to the client. Yikes!

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A Contrarian’s Winning New Business Philosophy

Antoni Louw - C.E.O. and Founder Louws Management Corporation Inc. - April 2006

The Basics

For agencies that need the “Basics”, create a simple-to-follow “New Business Architecture” game book.

All teams have them.

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Presentations Lessons at 35,000 feet

Lou DiGiusto - Louws Trainer - April 2006

“I’d rather be the guy in the coffin than the guy giving the eulogy…” Seinfeld

The Secret has been long out.

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10 Secrets to Selling the Agency’s Credentials

Antoni Louw - C.E.O. and Founder Louws Management Corporation Inc. - October 2005

"How the heck do we sell our credentials without coming off as a bunch of bragards?"

Sound familiar?

Well, here are your answers.

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On Your Next Presentation: “Don't Let the Deck Wag the Dog”

Lou DiGiusto - PresentersUniversity.com - June 2005

WHAT’S YOUR JOB AS A PRESENTER? TO GET THROUGH THE DECK WITHOUT A HITCH? … OR SHOULD IT BE SOMETHING ELSE?

As an Executive Trainer and Presentation Coach with Louws Management Corporation I’ve had the great privilege to help some really talented people connect with their audiences. I’ve even had the opportunity to “coach-the-coaches”…working with some of the legendary coaches in the NFL and NCAA helping them prep for television and media assignments.

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Differentiating Your Agency With Intelligence

Toni Louw - TalentZoo.com - 23 November 2005

This document addresses the age-old question asked of by agencies world wide, "How do we differentiate ourselves from our competition?"

There are 4 areas in which to immediately focus the agency's attentions and resources.

Decide which will be most appealing to your specific prospective buyer and then do your homework.

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Presenting in the 21st Century

Toni Louw - TalentZoo.com - 6 July 2005

Presentation Skills training. Oh, how this conjures up being trained in “eye contact”, “voice modulation”, and "gestures" – great phone and PDF file presentation applications are they not?

Or worse yet, remember being informed you were going to “charm school”, the product of the 70’s and 80’s presentation training out of New York? I am ashamed to admit I was part of the group - fortunately not for long - that was awarded this dubious accolade.

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Outsourcing Monitoring Adds Value

Darryl Salerno - PRWeek - 15 May 2006

Many PR agencies grapple with high staff turnover at junior levels. It's a vexing problem that creates client unrest and upheaval on account teams, and adds significant costs for recruitment and training.

Focus groups conducted with junior staff at agencies indicate that one of the primary motivators for movement is the lack
of challenging assignments that will provide an opportunity for growth and advancement.

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Making Retainer Relationships Pay Off For Firms, Clients

Darryl Salerno - PRWeek - 24 Oct 2005

Billing via retainers, rather than billing actual time worked, is preferred by many clients and can provide your agency with some convenience related to cash flow.

It allows you to maintain stability, in terms of billing, and a reliable stream of revenue and cash.

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