This two
to three day Workshop (or individual coaching) was
developed by former broadcast interviewers and reporters. Successfully
addressing potentially explosive issues with the press is
singularly the most important skill of a company representative. Louws
Management uses drills of extreme intensity to make
the real situation seem easy.
» Dramatically improve "Presence
of mind under fire";
» Learn the secrets to getting your
message across as intended vs. the media's "take" on
things;
» Get the practical drilling that
will allow you to walk into your next media interview confident
you will get your point across with
credibility and poise.
The most
unique benefit of this training is that it puts
a company spokesperson firmly in charge of themselves, the
interview, and the message to be communicated. This is ensured
by providing all who attend the training a customized press
checklist for use in all future interviews and that is specific
to one's job function.
» 14 Golden Rules:
› Strategies and tactics that will keep you on your
game plan;
› Dealing with what executives fear most about talking
with the media;
› Understand and leverage what the media fears the
most in talking to you;
› Understand the reporter's point of view by being
one;
› Understanding the real "media game" and
being equipped to address it like a pro.
» Communication Skills:
› Building credibility and poise that renews
confidence in one's ability during interviews;
› Understanding the basics of making sure your intended
messages get used vs. the media's "take";
› How to organize one's message in bite size communications
that can easily be used by the media;
› How not to talk to the media and what type and style
of communications to avoid;
› Practical communication tips on how you can shape
the news coverage of your industry;
› Student will be video taped during realistic interviews
- with review, coaching and retakes.
» Organizational Skills:
› How to build points that lead to the "big
picture";
› How to organize one's key messages around a theme;
› How to package a theme that makes your story appealing
and newsworthy;
› Skills for understanding how to package messages
in a way that appeals to the report's style and personality;
› How to separately prepare for the Television, Radio,
Press or E-Interview.
» Questions and Objections:
› How not to handle;
› Techniques for thinking quickly on one's feet;
› Techniques for turning negatives into positive;
› Techniques for dealing with the "negative assumptive" questioning;
› Maintaining credibility;
› Skills for keeping the peace;
› Skills for dealing with the personal attack.
Knowing how the media thinks, what their agendas are, how
they go about ensuring their agendas, what motivates their
interests and how they define real news are but a few of
the answers you get. In addition, you'll learn how to address
these answers with skills and techniques previously understood
by only a select few.
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