Louws Management Corporation
 

Key Benefits

Substantially improve the success rate of selling creative the first time round.

Dramatically improve a client's trust in the agency's creative expertise and judgment.

Learn over 15 specific techniques to sell an idea to a client in under 60 seconds.

 

Selling the Idea
Click here for in depth information on this groundbreaking series of CDs.

Louws CD's

Module One Price: $179.95
guaranteed If for any reason you are unhappy with your purchase you may always return the product within 10 days for a full refund excluding postage and handling.
    "Selling the Idea" - Module One*

    “Selling great creative is every bit as important as doing great creative. If you haven’t seen Louw’s Selling Creative CD, you’re playing the game with one hand tied behind your back.”
    Chuck Curtis - CEO Valentine Radford
  • Convincing a client your creative work isn’t all that risky.
  • Accepting a client’s criticism of your ideas.
  • Getting clients to champion work up through the organization.
  • How perfect comps should be.
  • Positioning the agency’s key recommendation.
  • The best way to sell using storyboards.
  • Proving that print advertisements sell.
  • Presenting to a committee.
  • How to avoid a client choking on a price.
  • How to change a client’s firm opinion of what they want.
Louws Returns to Society
Since 1991, 10% of all Louws Management's profits from the sale of any CDs, seminars, workshops, symposia and consulting have been donated to non profit humanitarian organizations who have demonstrated active help and support of mankind.
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*Purchase of Instructional CD's online only available to existing Louws clients.

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