Getting people
to think outside their box.
Analogies - How
to sell creative without case
studies.
Demonstrations
- Getting people to own the idea.
Why does a client
think an idea is risky?
How not to sell
another creative person.
How as an account
person, do you sell a creative
person.
How to get a
client to accept that they might
get negative responses.
How many concepts
should you show?
How to sell someone
who says, “ I just don’t
like it!”
How to sell cultural
advertising.