Executive Trainer/Consultant

Patrick joined Louws Management in mid-2006, and as an Executive Consultant in Louws’ Strategic Marketing Division, brings years of experience on both the client side, as well as the agency side of the business.

Patrick’s impressive client list includes Beazer Homes, Energizer, Faultless Starch Co., H&R Block, Hershey Foods, and Haverty’s Furniture.

As recently as 2004/05, Patrick was a Director, Customer Relationship Management, Concept Development for Petsmart, where he worked extensively in the areas of customer loyalty, profitability, and retention programs, as well as developing customer-relevant and motivated positionings and quantified their impact with customer research.

Prior to his career with Petsmart, Patrick had extensive experience with Colgate-Palmolive as Director, New Products, Hill’s Pet Nutrition. He established and led a new product development group for Hills, and was responsible for product upgrades and new products. He managed cross-functional teams in the development of ideas and positioning, to product formulation and manufacturing. He was also responsible for both quantitative and qualitative consumer and veterinarian research. He also worked on brands such as Colgate toothpaste, Ajax laundry detergent, Ultra Brite toothpaste, and Murphy’s Oil Soap cleaner.

Prior to his life on the client side, Patrick spent about 8 years at Grey Advertising in New York and Madrid, Spain, as well as a short stint at J. Walter Thompson in New York.

Patrick and Toni Louw actually met while Patrick was at Grey Advertising and had such mutual respect for one another that they kept in contact for over 25 years.

Patrick is a marathon runner with a goal of completing a marathon in every state.

When Patrick is not running around the country consulting, or competing in marathons, he lives with his wife, 2 daughters and numerous family pets in Anthem, Arizona.

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